We WIN for our clients.
With many varieties of campaigns and promos we have ready for you, here are a few results from some of our favorites.
Managed Email
CLIENT: Colonial Downs Group
DURATION: 2 years
THE CAMPAIGN:
After their email account was terminated by their "retail" SaaS platform, Colonial Downs switched to Engaged Nation and received safe-send iPost platform access PLUS managed email strategy, campaign automation, and data collection.
KEY RESULTS
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181% increased average open rate -- from 13.91% to 39.12%
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~20% increased deliverability rate -- to 98.67%
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Reduced costs after the consolidation of email platforms
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All 90-day improvement goals were achieved in 30 days
"Engaged Nation has gone above and beyond to build a working partnership with our team in Virginia. Through ongoing collaboration, EN has shown an outstanding sense of awareness for current email marketing strategies. Rosie's & Colonial Downs truly value their expertise in the digital advertising field."
Single Game Email Campaign
CLIENT: Medium-sized casino in Arizona
DURATION: 30 days
THE CAMPAIGN:
Single game activity that awarded instant rewards and entries to a cash drawing. Also accessible through the app.
CTA: Download the app and turn on push notifications to activate entries and qualify for the drawing.
KEY RESULTS
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29% increased new app downloads
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79% participation rate for new downloads
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36% participation rate for all users
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2,500+ promotion-related casino visits in one night
Rewards App Launch Campaign
CLIENT: Medium-sized casino resort in Oregon
DURATION: 12 months (6 active months)
THE CAMPAIGN:
“On Again-Off Again” Interactive, single game activity with instant rewards accessed exclusively through the app. Themes are changed each time, using Engaged Nation designs.
KEY RESULTS
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194 average logins per day
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8 minutes 5 seconds average app session duration
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88K+ promotional activities completed within the app
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48K+ online visits from the app
Pro Football Frenzy Insured Promotion
CLIENT: Large, multi-location casino in Arizona
DURATION: 6 Months – NFL Regular Season, Playoffs and Super Bowl
THE CAMPAIGN:
$1.3M insured pick ‘em & prop cards, weekly instant rewards & prizes, with on-floor grand finale event.
KEY RESULTS
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$1.22M+ earned media value & bonus ROI
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2 minutes 52 seconds average website session duration
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675K+ online engagement minutes
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34K+ unique participation
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45.6% top 3 tier participation
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3,356 organic sign-ups
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60.8% unique email open rate
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17.4% unique email click rate
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57% weekly on-floor promotional activations
March Mania Insured Promotion
CLIENT: Indigo Sky Casino & Resort
DURATION: 30 days -- NCAA men's basketball tournament
THE CAMPAIGN:
$1.1M insured bracket & prop card, weekly instant rewards & prizes, with on-floor grand finale event.
Learn more about the upcoming 2025 March Madness promotion.
KEY RESULTS
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$191K+ earned media value & bonus ROI
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4 minutes 38 seconds average website session duration
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66K+ online engagement minutes
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30% unique participation rate
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34.9% top tier participation
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67.7% unique email open rate
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29.4% unique email click rate
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65% on-floor promotional activations
"I was excited to try something…but was a little skeptical at first. I didn't know if it would work for our players. I was elated when we received a 300% ROI!"
NBA Playoffs Insured Promotion
CLIENT: Large-sized casino resort in Arizona
DURATION: 90 days
THE CAMPAIGN:
$2M insured contest, with multiple prop cards, weekly instant rewards via gamified emails and drawings. Program designed to last as long as the Phoenix Suns advanced in the playoffs.
KEY RESULTS
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$135K+ earned media value & bonus ROI
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2 minutes 20 seconds average website session duration
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74K+ online engagement minutes
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741 organic sign-ups
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50% top tier participation & 37% second tier participation
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50.4% unique email open rate
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14.8% unique email click rate
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~10K prop cards submitted
Intermittent Themed Rewards Promotion
CLIENTS:
Akwesasne Mohawk Casino Resort - 5 years and counting with over 9 themed promos
Rampart Casino - 4 years with 8 themed promos
THE CAMPAIGN:
“On Again-Off Again” portal that changes content and themes on a seasonal basis. Includes major sports contests and insured prizing, as well as used to support on-floor promotions. Uses a combination of custom themes and Engaged Nation designed promotions, with recurring annual sports programs.
KEY RESULTS - THEMED PROMO
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$2.16M+ earned media value & bonus ROI
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25K+ property visits
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2,500+ reactivated players
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$600K+ net on-floor revenue
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Largest grand finale drawing in property history
KEY RESULTS - SPORTS PROMO
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$2M+ earned media value & bonus ROI
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$15M+ increase in YoY coin-in
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$1.35M+ increase in YoY slot THEO
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20% increase in YoY net revenue
“The team at Engaged Nation is fantastic to work with and took care of everything for us. The response…has been outstanding. [In one sports program] we were able to measure a near 20% increase in every revenue metric when compared to the prior year, same period. It was crazy!"
“Engaged Nation’s programs are strategically formulated to meet our business needs, provide a fun and engaging experience for our customers and most importantly, generate incremental revenue. I believe they offer one of the most effective digital programs available today. Our guests love to play their games and win real prizes in the casino driving additional trips.”
Continuous Interactive Rewards Promotion
CLIENT: Large casino resort in California
DURATION: 8 months
THE CAMPAIGN:
Single-themed, ongoing promotion with weekly instant rewards, a “Go Paperless” sign-up incentive and monthly drawings.
KEY RESULTS
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$2M+ earned media value & bonus ROI
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3 minutes 20 seconds average website session duration
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1.13M+ online engagement minutes
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36.2% unique participation rate
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68% top tier participation
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85.5% unique email open rate
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40.3% unique email click rate
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35K+ Instant Rewards issued
24/7/365 Player Engagement Portal
CLIENT: Morongo Casino Resort Spa
DURATION: 7 years and counting
THE CAMPAIGN:
“Always-on” portal that changes content and themes on a monthly and/or seasonal basis. Includes major sports contests and insured prizing.
KEY RESULTS
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$26.5M+ earned media value & bonus ROI
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92% on-property redemption of rewards earned online
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2.7M+ online sessions
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5 minutes 20 seconds average website session duration
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14.6M+ online engagement minutes
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274K+ unique participation with 36K+ "super users"
"Engaged Nation is more than a vendor; they're an exceptional business partner. Their commitment to service excellence and innovation is admirable. We've seamlessly integrated their gamified platform into our operations, including our mobile app and player portal.”
Education & Rewards Portal
CLIENT: Jacobs Entertainment, Inc
DURATION: 2 years and counting
THE CAMPAIGN:
“Always-on” portal that educates, entertains and rewards team members for participation.
KEY RESULTS
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94.7% active employee participation
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51% turnover reduction
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15% increase in customer satisfaction
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33K+ online sessions
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10 minutes 46 seconds average website session duration
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Communication channels reduced from 3 to 1
“Team member engagement is the secret sauce that fuels the engine of organizational success. Engaged Nation has the tools and the support to help drive our team initiative forward with their interactive system featuring gamified mechanics. This fun and rewarding program allow us to test the knowledge and retention of our messaging, promotional calendar, operational approach, and values. The success of this initiative is clear as over 90% of our team members are actively engaged.”
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